Last updated: 09/11/2026
Who we are
This Beretta Gallery landing page is operated by GMK Ltd, Bear House, Concorde Way, Fareham, Hampshire, PO15 5RL, United Kingdom (“we”, “us”). For privacy enquiries, contact shop@berettagalleryuk.com.
This page helps you choose between our USA and UK websites. It does not provide accounts, accept orders or ask you to submit personal information.
Google Analytics
With your permission, we use Google Analytics 4, a service provided by Google, to understand how visitors use this page and improve it.
Google Analytics collects information such as cookie identifiers, browser and device details, approximate location, referring website and interactions with the page, including which regional website you select. These identifiers can constitute personal information. Google states that Google Analytics 4 does not log or store individual IP addresses.
We use this information for audience measurement only. We do not use it for personalised advertising, sell personal information or share it for cross-context behavioural advertising.
Cookies and your choices
Google Analytics uses cookies, including _ga and _ga_<identifier>, to distinguish visitors and measure visits. These cookies remain on your device for up to 2 years, unless deleted sooner.
Analytics is switched off until you select “Accept analytics”. You can select “Reject analytics” and still use the page and both regional links.
You can change or withdraw your consent at any time through “Cookie settings”. Withdrawal stops future analytics collection without affecting processing already carried out lawfully. You can also delete existing cookies through your browser.
We may store a necessary preference cookie to remember your cookie choice for up to 6 months.
For visitors in the UK and European Economic Area, consent is our legal basis for analytics processing.
Who receives the information
Analytics information is processed by Google and made available to authorised personnel and service providers supporting our website.
Google may process information in the United States and other countries. Where UK or European Economic Area information is transferred internationally, applicable safeguards are used, including relevant adequacy arrangements or approved contractual safeguards. Information about Google’s safeguards is available in its data transfer information. You can contact us for further information about the safeguards applicable to your information.
For more information, see how Google uses information from websites using its services.
How long information is kept
Google Analytics user and event data is retained for 14 months, after which it is automatically deleted. Aggregated statistical reports may be kept longer.
Your privacy rights
Depending on your location and applicable law, you may have rights to access, correct or delete personal information, obtain a copy, restrict or object to processing, and withdraw consent. Eligible US residents may also appeal a refused request and exercise their rights without discrimination.
Contact shop@berettagalleryuk.com to make a request or appeal. As we do not collect names or account details through this page, we may need further information to identify any analytics records relating to you.
UK visitors may complain to the Information Commissioner’s Office. Visitors in the European Economic Area may complain to their local data protection authority.
UK and USA websites
Our UK and USA online stores are hosted on Shopify. Each website has its own privacy policy, cookie information and terms, which can be viewed on that website. Please refer to these for details of how your personal information is handled when you visit or shop there.
This policy applies only to the Beretta Gallery landing page.
Changes to this policy
We may update this policy to reflect changes to this page or our practices. The date above shows when it was last updated.
Shipping products and services are region specific